Earthquake Go-Kit - Pirate Radio?

In the wake New Zealand's recent Kaikōura earthquake, locals have been relying on an FM radio station called "Brian FM 100.3" to provide them with news about where to find food, running water, and toilets.  The broadcasters set up a similar radio station in the aftermath of the 2011 Christchurch earthquake.

Radio New Zealand article

In the US, this would probably be unnecessary - most of our broadcast stations have well-engineered towers, backup towers and power sources, and redundant studios.  New Zealand likely has a lot of idle FM spectrum, even when there's not an earthquake, so the Brian FM network can move around as needed to provide coverage and information to hard-hit or remote areas.